RBC Invests in Children’s Safety


“People, especially kids, deserve every opportunity to live healthy and active lives…”


RBC

 

RBC is investing $250,000 in YMCA Swim to Survive, a proven and effective drowning prevention program delivered at YMCA Calgary. As part of the establishment of the RBC Active for Life Fund, RBC’s gift will enable Saddletowne YMCA in the Genesis Centre for Community Wellness to teach more children in Calgary’s diverse northeast neighbourhoods fundamental, water-based skills to survive if they fall into water.

YMCA Calgary has recognized RBC for this commitment to community safety by naming the leisure pool at the Saddletowne YMCA as the RBC Leisure Pool.

Helene Weir, YMCA Calgary’s President and CEO, says RBC’s gift demonstrates a shared commitment to keeping children safe, especially those from new Canadian families who may be less familiar with deep water. “This gift could literally save lives,“ Weir says. “RBC is showing tremendous leadership in enabling the YMCA to help a generation of kids understand the importance of water safety.”

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RBC’s donation will also allow YMCA to invest in support, training and programming around physical literacy for children.

“People, especially kids, deserve every opportunity to live healthy and active lives, and we believe that physical literacy is an important part of achieving that,” says Jeff Boyd, Regional President, RBC. “We’re humbled to have the opportunity to support Active for Life and help kids build the confidence they need to enjoy sports safely.”

Brigitte Edwards, General Manager, Saddletowne YMCA, sees an opportunity to affect thousands of Calgary kids positively. “If we can help kids learn these skills when they are young, there’s a much better chance they will remain physically active throughout their lives,” she explains.

“Thank you to RBC for trusting in the YMCA to deliver on our promise to the community,” says Ian Dundas, Co-Chair of the Power of Potential campaign cabinet. “This support will go a long way towards engaging more young people, helping them reach their full potential – the anchor purpose of our campaign.”


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