Veterans Affairs Canada tells:
The official start of the Poppy Campaign and the distribution of poppies to the general public begin on the last Friday in October and run until November 11.
The lapel poppy may be worn throughout the whole of the remembrance period and is removed at the end of Remembrance Day. Many people place their poppy at the base of the cenotaph, as a sign of respect, at the end of the Remembrance Day ceremony, which is also fully acceptable.
Although it is traditional for the poppy to be worn only during the annual remembrance period, a person may also wear one at certain other times. It is not unusual for poppies to be worn at commemorative events throughout the year, such as anniversaries of significant battles, a memorial service at a Royal Canadian Legion convention, and other similar occasions.
If you are organizing an event, you can seek advice from the Royal Canadian LegionExternal link, Opens in a new window, which oversees policy and procedures surrounding the use of the poppy.
The Royal Canadian Legion suggests that the poppy be worn on the left lapel of a garment and/or as close to the heart as possible.
This information and more from Veterans Affairs Canada.
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